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◎ CASE / 016AUTOMATIONKR2023◎ SHIPPED
D2C BrandPOWERED BY CREWLESS

Social Scheduler

Social Scheduler
ROLE
Automation Workflow Design & Build
PERIOD
2023
MARKET
KR
HEADLINE
5x · Publishing speed
(01) Challenge · The problem
Starting point

The D2C brand's marketing team uploaded content to each social channel by hand, making publishing itself the bottleneck. Planning lived in Notion while publishing was per-channel manual work, so hitting campaign timing was a constant struggle.

(02) Solution · How we solved it
Approach

With the Notion content calendar as the single source of truth, a Make scenario pushes approved content into the Buffer publishing queue automatically. The team only plans and approves in Notion, and publishing speed increased 5x.

(03) System · How it runs

Running on the engine.

INTAKE
TRIGGER · NOTION STATUS
CREW
LESS
ORCHESTRATOR
CONTENT AGENT
CALENDAR SYNC
QUEUE AGENT
BUFFER SCHEDULE
PUBLISH AGENT
CHANNEL POST
>pipeline · social-scheduler · production● IN PRODUCTION
Runtime log · Sample run
(04) Outcomes · Results

Proven by numbers.

5x4x
Publishing speed
Publishing runs 5x faster than per-channel manual uploads.
1-click0-click
Approve-to-publish
Flipping the approval status in Notion is all it takes to schedule a post.
AutoAuto
Channel distribution
Scheduled content is distributed to each social channel automatically.
(05) Stack · Tools used

Trusted tools only.

01 · Automation
  • Make
02 · Integrations
  • Buffer
  • Notion
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