◎ CASE / 057◎ AI CREATIVE◎ KR◎ 2025◎ SHIPPED
K-Beauty Brand
K-Beauty Product Visual Suite
K-Beauty Product Visual Suite
100+ visuals across 12 SKUs — models, backgrounds, seasonal looks — generated by AI. One studio shoot's budget covers all four seasons.
ROLE
AI Visual Direction · Prompt Engineering
PERIOD
2025.03 — 2025.04 (4 weeks)
MARKET
KR
HEADLINE
-85% · Shoot cost
(01) Challenge · The problem
“Starting point”
Launching 12 new SKUs across four seasonal campaigns priced out at $30K+ for model casting, studio rental, and retouching alone. Without enough seasonal cuts, SNS, the homepage, and product pages all looked sparse.
(02) Solution · How we solved it
“Approach”
Built a Nano Banana 2 + Midjourney prompt library anchored on product packaging photos. Model diversity, seasonal mood, and background variants generated in one click. ComfyUI pipeline normalizes color and lighting; Photoshop AI verifies packaging consistency.
(04) Outcomes · Results
Proven by numbers.
-72%
Shoot cost
Single studio shoot's budget covered all four seasons
85+
Visuals shipped
12 SKUs × model / background / season variations
3 seasons
Campaign coverage
Spring through winter with consistent tone
+34%
SNS engagement
Weekly fresh cuts lifted average engagement
(05) Stack · Tools used
Trusted tools only.
01 · AI Models
- ▸Nano Banana 2
- ▸Midjourney v7
- ▸Stable Diffusion XL
02 · Workflow
- ▸ComfyUI
- ▸Photoshop AI
- ▸Lightroom
03 · Operations
- ▸Notion (prompt library)
- ▸Figma (campaign board)
- ▸Slack (review)
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