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◎ CASE / 044◎ SHOPIFY◎ GLOBAL◎ 2024◎ SHIPPED
K-Beauty Brand

4-Lang Global Commerce

4-Lang Global Commerce

K-Beauty Shopify multilingual rollout. Overseas revenue grew 280%.

ROLE
Shopify Build · Localization
PERIOD
2024.04 — 2024.06 (10 weeks)
MARKET
GLOBAL
HEADLINE
+280% · Overseas revenue
(01) Challenge · The problem
“Starting point”

A K-Beauty brand ran a single Shopify store serving Korea only. Customers were arriving from Japan, the US, China, and Southeast Asia, but cart abandonment hit 85% because of payment, shipping, and language gaps.

(02) Solution · How we solved it
“Approach”

Using Shopify Markets, we split the storefront into four country-specific stores (KR/JP/EN/ZH). We integrated local payment methods (JCB, AliPay, PayPay), auto-matched local carriers, and calculated FX and duties automatically. Content was machine-translated into four languages while preserving the brand voice, then human-reviewed.

(04) Outcomes · Results

Proven by numbers.

+280%+238%
International revenue
Six-month period, year over year
4 langs3 langs
Localization
KR · JP · EN · ZH running in parallel
-65%-55%
Overseas drop-off
Resolved through local payments and language support
12 markets10 markets
Shipping coverage
Japan, US, Canada, and major Southeast Asian markets
(05) Stack · Tools used

Trusted tools only.

01 · Shopify
  • ▸Shopify Markets
  • ▸Shopify Payments
  • ▸Shopify Translate & Adapt
02 · Payments
  • ▸Toss
  • ▸JCB
  • ▸AliPay
  • ▸PayPay
  • ▸Stripe
03 · Shipping
  • ▸DHL
  • ▸FedEx
  • ▸EMS
  • ▸Local 3PL
04 · Tracking
  • ▸GA4
  • ▸Meta Pixel
  • ▸Klaviyo
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